Would you say alcohol is a stimulant or a depressant? 

If you visit a bar on a Friday evening the noise and laughter can be deafening – strong evidence that alcohol is a stimulant (beer goggles anyone?) But fast-forward to 3 a.m. and the same raucous behavior has dwindled to people slumped on bar-stools, asleep in the corner – or on a park bench somewhere.

Scientifically speaking, alcohol is a powerful depressant, but its short-term effects are the exact opposite.

The same can be said of the marketing effects caused by the wrong kind of marketing strategy.