Your website is the cornerstone of your brand, the bedrock of your marketing, and your global "storefront."

It is common to see businesses invest millions of dollars in their bricks and mortar locations — yet their website, which by all accounts is their virtual business, is outdated with nothing to differentiate it from their competitors. 

The irony is that far fewer people will ever step foot in their actual location. Their website, however, will attract many tens of thousands or even millions of visitors every month. 

But great marketing isn't just about having a "beautiful looking" website to accelerate your growth. 

Your website has to have "brains" too. It has to function as the control center of all your marketing campaigns. It has to pull its weight as a sales tool. 

Your social media campaigns and digital advertising need to be run through your website to properly track results and increase conversions. 

Your messaging has to build rapport with new visitors and instantly show them why you're better and different than your competitors. Your blog posts must actually be compelling to read and thoughtfully written (not generic content that's pumped out).

The bottom line is that the most powerful thing your website is selling, is you. Every time a new visitor clicks on your website, it is as though they are stepping into your business and shaking your hand for the first time. 

Will they stay? Or leave? What is it about your business you want them to remember most? That you have 25 years' experience? That you offer 655 different products and services to help them? None of these alone are memorable enough for someone to recall 24 or 48 hours later after the hundreds of ads they will be bombarded with during that time. So what will they remember?

The stories you share.

Think of Warren Buffet — one of the greatest storytellers of our time. Berkshire Hathaway has become so successful primarily because of Buffet's ability to tell stories that people can relate to. That’s great marketing.

Jesus spoke in parables. 

In the business world, many top executives are great storytellers. Howard Schultz, Chairman of Starbucks, tells us the story of his trip to Milan and visiting the tiny, character-filled espresso bars that served incredible coffee and doubled as the meeting place of the communities. From that simple story we —  employees, customers, shareholders —  understand a great deal about why the company does what it does. The lengths Starbucks coffee buyers goes to, to select the best beans from the most far-flung corners of the world; the exceptional care their baristas take in brewing the perfect cup. Everything gets viewed through a very different lens, thanks to the story interwoven through it — which in turn makes us feel happier to pay $5 for a cup of coffee when there are plenty of other places serving comparable coffee for less than a buck.

We design and build mobile responsive websites using Squarespace and Wordpress platforms, that integrate seamlessly with your CMS and sales funnels.