Attracting interest begins with having an extraordinary brand. We’re not talking about having a pretty logo, clever tagline, or an attractive color scheme. That’s just one tiny step on a journey of a 100 miles. 

We’re talking about having an all-encompassing “personality” for your business that touches every aspect of your brand – from the ads you run to the way your staff answer the phone. From the experience of visiting your brick and mortar location to a virtual vsit on your website. And everything in between.

Why do you want an extraordinary brand for your business? To charge premium prices and have your customers happily pay them, no matter how competitive your market.

Take a look at this:

Generic Ibuprofen: $4.75                                  Advil branded Ibuprofen : $20.89

Exact same active ingredients. Yet the branded version costs 4 times more. Why? Because they have created, through their marketing, a brand built on trust. Their brand personality is scientific, proven, trust-worthy. They’re not looking to light the world on fire with innovation, or foresight, or creative solutions to long-held problems. They’re simply selling safety. And prestige. And trust.

Charge 200% More For Your Products & Services

An extraordinary brand is actually a personality (we call it Personality Infused Marketing).

Most big companies have a brand personality that’s about as exciting as wet cardboard. 

Interestingly, many small businesses try to copy this style of branding, assuming that the big guys must know what they’re doing.

They don’t.

You can’t bore someone into doing business with you. You can only interest them. And at the heart of every transaction is a human relationship – real or perceived – whether it’s the purchase of a $50 pair of tennis shoes or a $50 million piece of machinery.

The tennis shoe shopper is thinking to himself, “Can I trust this company? Will they take care of me if something goes wrong?” Guess what, that’s the exact same thing the owners of the $50 million piece of machinery are thinking too – just on a bigger scale.

So let’s help your prospective customers build a relationship of trust with you (and happily pay you more) by creating an Extraordinary Brand for your business. Every advertisement, every customer service email, every product packaging, every experience stepping onto your physical location or visiting you virtually via your website must build your brand.

Things that build your brand: 

1. Using marketing that makes you look and sound distinctive from your competitors and is consistent across all channels (no Frankenstein marketing)

2. Keeping your promises

3. Standing 100% behind what you sell 

Things that destroy your brand:

1. The same overplayed kind of marketing that everyone else does

2. An old school, complex or confusing website

3. Inconsistent, “schizophrenic” looking advertisements – whether social media, print, radio, digital or television

4. Focusing only on new prospects and not taking care of the customers you already have

5. Not 100% standing behind what you sell

At Bolder&Louder, we specialize in championing the underdog and crowning a new market leader. 

Everyone else clumped in the middle?

Frankly, we’d rather not work with them. They’re stuck in the middle for a reason. But if you’ve read this far we know you’re not one of them.

Too many businesses inadvertently market themselves as commodities because their branding hasn’t kept up with the innovation that’s really going on behind closed doors.

To accelerate your business growth, your brand has to carve out a position in the marketplace that is uniquely yours and is impossible to replicate.

And that’s exactly what we specialize in.