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Branding, Digital Marketing & Business Transformation Strategies
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Branding, Digital Marketing & Business Transformation Strategies
Most Recent Posts
Do you remember the good old days when climbing the Google rankings meant including as many keywords as possible on your website and blog, and having your marketing team hunt down high-quality backlinks?
Well, those days are over—and relying on Google to bring you a steady stream of organic leads is no longer a safe bet. There’s a new boss in town: Search AI.
“The best time to plant a tree was 20 years ago. The second-best time is now.” – Chinese Proverb.
Imagine a world where your marketing runs itself, attracting your clients day and night without you and your sales team having to constantly chase down leads. Sounds dreamy, right? That’s the magic of a self-sustaining marketing engine.
If brand growth were easy, everyone would be the next Apple by now. But turning a fledgling brand into a household name takes more than just a catchy logo and a nice website. We’re talking strategy, grit, and a bit of finesse—think of it like nurturing a garden… except your plants are clients, and instead of water, you’re giving them consistent value, clear messaging, and maybe a dash of irresistible charm.
In this post, we’ll dig into the art (and science) of brand growth: how to expand your reach, keep your brand on point, and make sure every new leaf you turn makes an impact.
What's your company's brand really worth, is it worth investing in brand building, how can you increase your brand's value (and why doing so can be a game-changer to your current revenue and future exit value.
I’m not sure how closely you follow the British Royal family. Growing up in New Zealand where the Queen is still the official head of state, our newspapers and magazines were always filled with the latest royal developments – and gossip.
Do you remember the good old days when climbing the Google rankings meant including as many keywords as possible on your website and blog, and having your marketing team hunt down high-quality backlinks?
Well, those days are over—and relying on Google to bring you a steady stream of organic leads is no longer a safe bet. There’s a new boss in town: Search AI.
“The best time to plant a tree was 20 years ago. The second-best time is now.” – Chinese Proverb.
Imagine a world where your marketing runs itself, attracting your clients day and night without you and your sales team having to constantly chase down leads. Sounds dreamy, right? That’s the magic of a self-sustaining marketing engine.
If brand growth were easy, everyone would be the next Apple by now. But turning a fledgling brand into a household name takes more than just a catchy logo and a nice website. We’re talking strategy, grit, and a bit of finesse—think of it like nurturing a garden… except your plants are clients, and instead of water, you’re giving them consistent value, clear messaging, and maybe a dash of irresistible charm.
In this post, we’ll dig into the art (and science) of brand growth: how to expand your reach, keep your brand on point, and make sure every new leaf you turn makes an impact.
What's your company's brand really worth, is it worth investing in brand building, how can you increase your brand's value (and why doing so can be a game-changer to your current revenue and future exit value.
I’m not sure how closely you follow the British Royal family. Growing up in New Zealand where the Queen is still the official head of state, our newspapers and magazines were always filled with the latest royal developments – and gossip.