A few days ago, I met the CEO of a tech company doing $40 million in revenue. By most standards, the company was a success. They had offices in three cities. The sales team was humming. Their marketing department was producing what he called “a lot of content.” And yet, he looked like a man losing the war. “We’re growing,” he said, “but it feels like pushing a rock uphill.” It always does when you’re relying on hustle instead of strategy and systems.

Sales was busy generating its own pipeline. Marketing was busy generating noise. The brand? It was safe. Respectable. But entirely forgettable. This is not unusual. Most companies confuse….

Last fall, a client came to us with a half-built AI product, a missed market opportunity, and a creeping suspicion they were already too late. “We had the idea before everyone,” they said. “But now it feels like we’re playing catch up.”

In today’s warp-speed market, innovation rewards speed—and punishes indecision. The difference between a breakthrough product and another half-baked pitch deck often comes down to one thing….

The answer to the age-old question - how much should our marketing budget be - is going to vary, based on what kind of business you have, how strong (or weak) your current branding is, what kind of market you’re operating in, and whether your business is in a “sustain” phase or a growth one.

Smart business owners know that the secret to an effective marketing strategy isn’t….

What's your company's brand really worth, is it worth investing in brand building, how can you increase your brand's value (and why doing so can be a game-changer to your current revenue and future exit value.