Creating A Client Stampede
In A Los Angeles Super-Recession 

It all started with a homemade pair of boxer shorts using 100% soft cotton printed with frogs. 

Seriously. 

Rewind the clock back more years than she will care to admit and you’ll encounter our co-founder and CEO, Julie Guest, as a go get ‘em senior in high school who started her first business manufacturing and selling boxer shorts and matching bow ties. The business grew faster than a Japanese bullet train and very soon employed 19 other classmates. These young, budding entrepreneurs made headlines and a lot of money. Our CEO-to-be was hooked on the power of marketing to accelerate growth. 

Fast forward to 2007. Our Los Angeles-based ad agency (then known as Blazing Copy Inc.) was growing in leaps and bounds. The recession hit and we moved our corporate office to Arizona, but Julie still had her Los Angeles house to sell. By now, the bottom had fallen out of the Los Angeles property market and no real estate agent was excited to sell her house. So Julie rolled up her sleeves and did what she does best – strategized an eye-popping advertising campaign to attract massive attention and get people to take action – specifically driving them to a two-day open house with the goal to sell the house to the highest bidder on the second day.  

The result? At a time when an open house was considered successful if it had four people through it – this one attracted well over 200 people it in two days. A client stampede by anyone’s definition. 

The house was sold to the highest bidder – ironically to a couple who weren’t even house hunting. They lived a few blocks away, noticed the advertising and were curious. When they visited the open house they fell in love with the house and bought it for their daughter. 

This methodology of creating a “client stampede” in the toughest of conditions is the cornerstone of our marketing agency Bolder&Louder. We apply this 7-step methodology to every one of our client’s businesses – irrespective of industry.