The Royal Brand in Crisis? Lessons For Us All -How to Build a Resilient Brand in Fast-Changing Times
I’m not sure how closely you follow the British Royal family. Growing up in New Zealand where the Queen is still the official head of state, our newspapers and magazines were always filled with the latest royal developments – and gossip.
Put A Ring On It – How To Save A Luxury Business In Peril, - Tiffany&Co.
This week the iconic New York jeweler that makes more money from 4 simple words (will you marry me) than any other company on the planet - aired some of its dirty laundry.
As its $16 billion acquisition to LVMH Moët Hennessy Louis Vuitton lay in tatters, Tiffany&Co rolled up its sleeves and started swinging punches –
Black Lives Matter. How’s Your Business Faring?
Yesterday I read a news article announcing people are sick of businesses cranking up their PR machines to join the Black Lives Matter movement. Not because they don’t believe in the movement. But because the vast majority of companies are full of BS. I agree.
Sexy Chairs on Street Corners - Small Business Marketing
Last week while in Toronto I stumbled across perhaps the sexiest piece of furniture I’ve ever laid eyes on.
There I was, minding my own business and making tracks to a meeting at my client’s office when it practically jumped out at me. Ok, jumped might be a slight exaggeration. It’s probably hard to imagine a 200 pound leather chair leaping off the pavement and bowling me to the ground. But there it appeared before me – a chair about 6 feet tall made of the finest cherry red leather– the “vintage” kind you might find in a weathered 1960’s Corvette belting out Beach Boy tunes on a hot summer’s day.