Marketing Blog

Featured, Branding, Business Strategy Julie Guest Featured, Branding, Business Strategy Julie Guest

Put A Ring On It – How To Save A Luxury Business In Peril, - Tiffany&Co.

This week the iconic New York jeweler that makes more money from 4 simple words (will you marry me) than any other company on the planet - aired some of its dirty laundry.

As its $16 billion acquisition to LVMH Moët Hennessy Louis Vuitton lay in tatters, Tiffany&Co rolled up its sleeves and started swinging punches –

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Black Lives Matter. How’s Your Business Faring?

Yesterday I read a news article announcing people are sick of businesses cranking up their PR machines to join the Black Lives Matter movement. Not because they don’t believe in the movement. But because the vast majority of companies are full of BS. I agree.

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Direct Response Marketing, Featured Julie Guest Direct Response Marketing, Featured Julie Guest

More Reasons To Love Direct Response Advertising

David Ogilvy, a cantankerous, controversial and brilliant Scotsman whom I adored – built his advertising empire using only direct response marketing.

The very first direct response advertisement he wrote wasn’t for a Fortune 100 company, a Fortune 5000 company or even a scrappy but well funded start-up. As the surprising story goes, it was for …

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Pricing, Featured Julie Guest Pricing, Featured Julie Guest

Sexy Chairs on Street Corners - Small Business Marketing

Last week while in Toronto I stumbled across perhaps the sexiest piece of furniture I’ve ever laid eyes on.

There I was, minding my own business and making tracks to a meeting at my client’s office when it practically jumped out at me. Ok, jumped might be a slight exaggeration. It’s probably hard to imagine a 200 pound leather chair leaping off the pavement and bowling me to the ground. But there it appeared before me – a chair about 6 feet tall made of the finest cherry red leather– the “vintage” kind you might find in a weathered 1960’s Corvette belting out Beach Boy tunes on a hot summer’s day.

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