One of the toughest parts of social media marketing is choosing which platforms to invest your money in. The majority of them have impressive potential, making you feel bad for not using them all. However, stretching yourself (and your marketing budget) thin to cover all platforms is counterproductive. Let's take a closer look at how to choose the best social media platforms for your needs.

“You can’t just keep doing what works one time. Everything about you is changing. To succeed, stay out in front of the change.”

Sam Walton

I grew up in the same town in New Zealand as Peter Jackson - the now extremely famous Sir Peter Jackson who directed and produced The Lord Of The Rings blockbuster film series.

Before Peter was famous, as a young …