Since more than 65% of LinkedIn users describe themselves as "news junkies," the audience is always ready to digest valuable content. When developing your content marketing strategy, make sure to make LinkedIn a part of it.

The LinkedIn Publishing Platform is specifically designed to help you publish articles for your audience. Take full advantage of its capabilities to market your products, educate your leads, and bring them to your website.

According to HubSpot, the best time to post on LinkedIn is Tuesday through Thursday between 8 a.m. and 2 p.m…

One of the toughest parts of social media marketing is choosing which platforms to invest your money in. The majority of them have impressive potential, making you feel bad for not using them all. However, stretching yourself (and your marketing budget) thin to cover all platforms is counterproductive. Let's take a closer look at how to choose the best social media platforms for your needs.

What happens when your customers get tired of you? At that point, chances are you are in significant peril as a brand and business. You will find it difficult to assert yourself in your industry and target market, ceding ground to competitors who can offer your audience a better version of those relations, stories, and magic.

At its core, it's usually a branding problem…