Marketing Blog

Branding, Featured, Business Strategy Julie Guest Branding, Featured, Business Strategy Julie Guest

The Diet Coke Nerd Ad – Trip Ups & Takeaways

“Good products can be sold with honest advertising. If you don’t think the product is good you have no business advertising it.”

- David Ogilvy

Yesterday I went to see the kid-friendly movie The War With Grandpa. It’s been a long time since I’ve been to the movies. We sat the obligatory 10 seats apart from the group over, bought a large popcorn and patiently waited for the movie to start.

But first, the ads…

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Featured, Branding, Business Strategy Julie Guest Featured, Branding, Business Strategy Julie Guest

Put A Ring On It – How To Save A Luxury Business In Peril, - Tiffany&Co.

This week the iconic New York jeweler that makes more money from 4 simple words (will you marry me) than any other company on the planet - aired some of its dirty laundry.

As its $16 billion acquisition to LVMH Moët Hennessy Louis Vuitton lay in tatters, Tiffany&Co rolled up its sleeves and started swinging punches –

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A Great Marketing Lesson from Chanel

Last week, I was close to running out of foundation and knew there was no way I’d be able to get to Nordstrom’s before it was gone. As an avid online shopper, I have no idea why I insist on going to a department store to buy my makeup, but it’s just something I’ve always done. I Googled the exact color and name of my foundation (which is made by Chanel) to see which online stores might be offering the best deals. After a 30-second turbo search I gave up trying to read through all the fine print and just placed an order on Chanel’s main website.

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