Marketing Blog

The Hobbit & Next Year Marketing Predictions

“You can’t just keep doing what works one time. Everything about you is changing. To succeed, stay out in front of the change.”

Sam Walton

I grew up in the same town in New Zealand as Peter Jackson - the now extremely famous Sir Peter Jackson who directed and produced The Lord Of The Rings blockbuster film series.

Before Peter was famous, as a young …

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Featured, Digital Marketing Julie Guest Featured, Digital Marketing Julie Guest

How to Create Viral Videos Worth Sharing

Yesterday a friend shared a link with me on Facebook.

The video recording quality was grainy. The audio was out of sync with the video. The props were cheap. The film set was non-existent. The result?

A viral video that was viewed almost 40 million times, and shared 23 million times, in 12 months. When I shared this video to my wall, I immediately got two responses — one that said, “Wow, I wish I was their client.

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