The Hobbit & Next Year Marketing Predictions
“You can’t just keep doing what works one time. Everything about you is changing. To succeed, stay out in front of the change.”
Sam Walton
I grew up in the same town in New Zealand as Peter Jackson - the now extremely famous Sir Peter Jackson who directed and produced The Lord Of The Rings blockbuster film series.
Before Peter was famous, as a young …
How to Create Viral Videos Worth Sharing
Yesterday a friend shared a link with me on Facebook.
The video recording quality was grainy. The audio was out of sync with the video. The props were cheap. The film set was non-existent. The result?
A viral video that was viewed almost 40 million times, and shared 23 million times, in 12 months. When I shared this video to my wall, I immediately got two responses — one that said, “Wow, I wish I was their client.”