Since more than 65% of LinkedIn users describe themselves as "news junkies," the audience is always ready to digest valuable content. When developing your content marketing strategy, make sure to make LinkedIn a part of it.

The LinkedIn Publishing Platform is specifically designed to help you publish articles for your audience. Take full advantage of its capabilities to market your products, educate your leads, and bring them to your website.

According to HubSpot, the best time to post on LinkedIn is Tuesday through Thursday between 8 a.m. and 2 p.m…

For any business looking to grow and succeed, marketing tends to be a significant investment. The U.S. Small Business Administration recommends an annual revenue spend of 7% to 8%, and some industry commentators recommend a marketing spend of up to 20%.

We get asked the marketing budget question a lot.

It’s understandable.

Did you know that about 3.4 billion customers in every market are on social media? Think about the world's population of 7.7 billion and envision the number of buyers you lose if your business lacks a strong social media presence (assuming of course, your business is based upon volume).

Thanks to COVID, online shopping is taking the world by storm. So, businesses focusing on their brick-and-mortar setups are missing out on the unmatched benefits of digital marketing. As more and more brands are strengthening their digital presence, more customers are preferring to buy on the internet.

“Power tends to corrupt, and absolute power corrupts absolutely.”

~Lord Acton

I’ve had chills these past few weeks watching Facebook, Twitter, Google, and Amazon playing God about which businesses can play on their platforms.

Interestingly, all these platforms were happy to receive the millions of dollars in political party advertising. Yet now that the spend-fest is over, they can delete a social media empire that has millions of followers and took millions of dollars to build in just a nanosecond.

Poof.