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Featured, Pricing, Client Stampede Formula® Bolder&Louder Featured, Pricing, Client Stampede Formula® Bolder&Louder

I Don’t Think You’re Charging Enough

Some years ago one of our clients, a prominent facial plastic surgeon, told me a story about one of his patients. She had a precancerous mole on her face that needed removal. After an initial consult, the patient scheduled the outpatient procedure that took less than 10 minutes to perform. The surgeon’s bill? Around $10,000. The patient complained to the surgeon that her bill was excessive – he was charging $1,000 a minute! Our client’s response was golden: “Madam, while it is true that the procedure to remove your mole only took 10 minutes, the …

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Pricing, Featured Julie Guest Pricing, Featured Julie Guest

A Surprising COVID Lesson In Pricing

Not surprisingly our town mandated the use of masks effective last week. Of course I completely forgot, and had to make a mad dash to Target to stock up. Also not surprisingly Target was pretty much sold out of masks. Except for about 10 packets left of “kids masks” - in your choice of coal black or coral pink. Two masks in every packet. $4 a packet…

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Pricing, Featured Julie Guest Pricing, Featured Julie Guest

Sexy Chairs on Street Corners - Small Business Marketing

Last week while in Toronto I stumbled across perhaps the sexiest piece of furniture I’ve ever laid eyes on.

There I was, minding my own business and making tracks to a meeting at my client’s office when it practically jumped out at me. Ok, jumped might be a slight exaggeration. It’s probably hard to imagine a 200 pound leather chair leaping off the pavement and bowling me to the ground. But there it appeared before me – a chair about 6 feet tall made of the finest cherry red leather– the “vintage” kind you might find in a weathered 1960’s Corvette belting out Beach Boy tunes on a hot summer’s day.

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