Would you say alcohol is a stimulant or a depressant? 

If you visit a bar on a Friday evening the noise and laughter can be deafening – strong evidence that alcohol is a stimulant (beer goggles anyone?) But fast-forward to 3 a.m. and the same raucous behavior has dwindled to people slumped on bar-stools, asleep in the corner – or on a park bench somewhere.

Scientifically speaking, alcohol is a powerful depressant, but its short-term effects are the exact opposite.

The same can be said of the marketing effects caused by the wrong kind of marketing strategy.

If your business and marketing model is like most, you spend a LOT of time and resources attracting new customers. While attracting new clients is a critical piece of the puzzle, it's far from the only opportunity to build revenue and sustainable success. In fact, the real gold might just be in your existing customers.