Some years ago one of our clients, a prominent facial plastic surgeon, told me a story about one of his patients. She had a precancerous mole on her face that needed removal. After an initial consult, the patient scheduled the outpatient procedure that took less than 10 minutes to perform. The surgeon’s bill? Around $10,000. The patient complained to the surgeon that her bill was excessive – he was charging $1,000 a minute! Our client’s response was golden: “Madam, while it is true that the procedure to remove your mole only took 10 minutes, the …

This week the iconic New York jeweler that makes more money from 4 simple words (will you marry me) than any other company on the planet - aired some of its dirty laundry.

As its $16 billion acquisition to LVMH Moët Hennessy Louis Vuitton lay in tatters, Tiffany&Co rolled up its sleeves and started swinging punches –

Yesterday I read a news article announcing people are sick of businesses cranking up their PR machines to join the Black Lives Matter movement. Not because they don’t believe in the movement. But because the vast majority of companies are full of BS. I agree.

Not surprisingly our town mandated the use of masks effective last week. Of course I completely forgot, and had to make a mad dash to Target to stock up. Also not surprisingly Target was pretty much sold out of masks. Except for about 10 packets left of “kids masks” - in your choice of coal black or coral pink. Two masks in every packet. $4 a packet…

So here we are. So much for post-COVID. With numbers soaring, the media screaming recession and many schools and universities not opening in the fall, it seems the end to this madness is not in sight afterall.

Onward. 

We’re too busy to pay attention to the media hysteria. We have businesses to run, clients to serve, new projects to launch, supply chain issues to solve, staffing challenges to sort and consumer demand to reignite.

The way I see it every business has three options . . .