Marketing Blog

Featured, Branding, Business Strategy Julie Guest Featured, Branding, Business Strategy Julie Guest

Put A Ring On It – How To Save A Luxury Business In Peril, - Tiffany&Co.

This week the iconic New York jeweler that makes more money from 4 simple words (will you marry me) than any other company on the planet - aired some of its dirty laundry.

As its $16 billion acquisition to LVMH Moët Hennessy Louis Vuitton lay in tatters, Tiffany&Co rolled up its sleeves and started swinging punches –

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Featured, Business Strategy Julie Guest Featured, Business Strategy Julie Guest

How To Win Through COVID

COVID. I know you’re sick and tired of reading about it. I certainly am. The media have had a field day spreading doom and fear like a suffocating blanket over the world. Nevertheless I strongly believe that COVID is an incredible opportunity for all of us - if we choose it.

You see I think of COVID like the "Sorting Hat” in Harry Potter - the magical Wizard’s hat that quickly sorts new students into different houses. Every business, and every employee will be “sorted” thanks to COVID - into success or failure. The very good will rise …

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Featured, Marketing Strategy Julie Guest Featured, Marketing Strategy Julie Guest

Critical Marketing Lessons From A Famous Southern Farm Stand

Not long ago I stumbled on a little farm stand which is extremely well known here in the south. It’s not exactly a farm stand - more like a farm “boutique store” full of locally sourced meat, produce and their very famous tomato pies. I had heard great things about this farm stand. People would drive for 50 or more miles just to buy their home-made pies. So when I finally made it through their front door, I had high expectations. Boy was I wrong. I could barely get through the front door due to all the “stuff” that was crammed inside the store. Between 7 ft high book shelves, piles of knick knacks and rows of freezers, the place reminded me much more of a garage sale meets appliance clearance store. It was overwhelming.

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Featured Julie Guest Featured Julie Guest

The Best Little Restaurant You'll Never Eat At

This past weekend I ate a restaurant that had a “C health-sanitation rating. A long electrical cord hung from a light bulb in the ceiling. The blinds, half broken, did their best to keep out the sun’s rays. The tables, made of formica looked like something straight out of Granny’s kitchen, the mis-matched wooden chairs had surely been rescued from the Salvation Army’s give-away pile. The floor – large grey linoleum tiles that were cracked and faded - had certainly seen better days. The walls covered with yellowing newspaper cut-outs and old horse posters really made you feel like you were walking back in time 40 years. And the menu (don’t expect any at the table), was scribbled on a white piece of paper in sharpie and scotch-taped on the wall.

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Pricing, Featured Julie Guest Pricing, Featured Julie Guest

Sexy Chairs on Street Corners - Small Business Marketing

Last week while in Toronto I stumbled across perhaps the sexiest piece of furniture I’ve ever laid eyes on.

There I was, minding my own business and making tracks to a meeting at my client’s office when it practically jumped out at me. Ok, jumped might be a slight exaggeration. It’s probably hard to imagine a 200 pound leather chair leaping off the pavement and bowling me to the ground. But there it appeared before me – a chair about 6 feet tall made of the finest cherry red leather– the “vintage” kind you might find in a weathered 1960’s Corvette belting out Beach Boy tunes on a hot summer’s day.

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