Wondering which business strategy makes the most sense as CEO when you’re hiring? To hire or outsource, is the question. While the reality is that there are pros and cons to both hiring and outsourcing, especially when it comes to hiring a Chief Marketing Officer, use any of these three business strategies to find the best solution for your company.

One of the toughest parts of social media marketing is choosing which platforms to invest your money in. The majority of them have impressive potential, making you feel bad for not using them all. However, stretching yourself (and your marketing budget) thin to cover all platforms is counterproductive. Let's take a closer look at how to choose the best social media platforms for your needs.

One cold, January morning, a young man in a baseball cap walked to a local subway station in Washington. He pulled out his violin, and, over the next 45 minutes he played his heart out, playing five of the most complex pieces of music ever written. Over a thousand people walked past. It was morning rush hour.

But no one took much notice. A few people stopped and threw a couple of dollars into his open violin case. One child yanked on his mommy’s hand and told her he wanted to stay to listen to the “cool music,” but they ended up staying only a few minutes. He counted the money he made - a total of $32.17. How ironic, given that the young man was none other than Joshua Bell, a Grammy award winner and one of the world’s most accomplished musicians.