Marketing Blog

6 Smart Ways to Use LinkedIn to Empower Your Brand

Since more than 65% of LinkedIn users describe themselves as "news junkies," the audience is always ready to digest valuable content. When developing your content marketing strategy, make sure to make LinkedIn a part of it.

The LinkedIn Publishing Platform is specifically designed to help you publish articles for your audience. Take full advantage of its capabilities to market your products, educate your leads, and bring them to your website.

According to HubSpot, the best time to post on LinkedIn is Tuesday through Thursday between 8 a.m. and 2 p.m…

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Branding, Pricing, Featured Julie Guest Branding, Pricing, Featured Julie Guest

Why Discount Tire Is A Great Example of Marketing Automation

A few weeks back I was pulling my horse trailer and one of the tires blew out.

Ok, to be more precise I clipped the curb while rounding a corner and put a tear in the rubber the length of a dollar bill. Oops. Fortunately I was not hauling any horses at the time. Taking a “glass-is-half-full” view of this unfortunate incident, it did give me an opportunity to check in on one of my favorite businesses - Discount Tire – the red branded tire place that has 1073 stores in 36 states …

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A Great Marketing Lesson from Chanel

Last week, I was close to running out of foundation and knew there was no way I’d be able to get to Nordstrom’s before it was gone. As an avid online shopper, I have no idea why I insist on going to a department store to buy my makeup, but it’s just something I’ve always done. I Googled the exact color and name of my foundation (which is made by Chanel) to see which online stores might be offering the best deals. After a 30-second turbo search I gave up trying to read through all the fine print and just placed an order on Chanel’s main website.

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