What Can Milk Do? Our Five Favorite Kinds of Videos To Use In Your Marketing Engine

Apr 18

Are you wondering how to take your marketing to the next level?

We’re so glad you asked!

It’s time to make video marketing a key component of your marketing engine. Not only will it help elevate your brand and reach new audiences, but it will also:

a. Help increase your conversion rate

b. Build trust

c. Get higher SEO rankings on Google (Google loves video, remember they own YouTube!) Videos allow you to increase the time spent on your website by visitors , the longer exposure builds trust and signals search engines that your site has good content.

d. Encourage social shares

Have we convinced you yet? Videos capture the attention of your audience members longer and more thoroughly than any other advertising medium, but deciding which kind of videos to use to achieve your advertising goals is critical.

We’ve removed the guess work for you by breaking down our favorite top five different kinds of videos, and their best uses:

1. The Bumper Video (Intro & Outro)

Bumper videos, as the name suggests, are the branded intro and outro videos that book end all your company’s other videos. They’re animated, should be no longer than 15 seconds each and help your audience remember who you are and what to do next.

2. The Explainer Video (Animated)

If your business offers a service or good that isn’t immediately understood, an explainer video on your homepage or a landing page may be just what you need. These videos typically feature animation with a voiceover that explains what your business offers for the audience.

Explainer videos don’t have to be animated but in our experience animated explainer videos have the highest conversion rates versus other formats such as a live-action recording.

3. The Origin Video

The origin video (along with your Explainer Video) is arguably the most important kind of video to use in your marketing.

The point of this video is to showcase the origin story of your company, discuss what makes you better and different, and to build rapport with new prospects. Your origin video should feature prominently on your “About Us” section of your website, and can also be used as part of your social media strategy to build your following.

4. The “Spot” Video

The most classic kind of video you can produce is the 15- or 30-second commercial, commonly referred to as a “spot.” The content of a spot varies widely depending on your brand and the story you want to tell, but the purpose of producing one is that it can be distributed virtually everywhere. You can air these videos on TV (or Hulu) commercial breaks, before YouTube videos, or even before the trailers start at the movie theater, for example.

5. The Customer Story Video

As you already know, word of mouth referrals are some of the most powerful ways to attract new business. Using a Customer Story video is a way to put this strategy on steroids by having a current customer sell your brand for you. When potential customers see how enthused and passionate your existing customers are, they’re likely to imagine that they’ll have the same experience.

The typical format for this kind of video is to have it broken down into three parts:

1) the “before” – what were they struggling with before or what was life like before they discovered your company,

2) the “during” – how was their actual experience, and

3) the “after” – what is their life like now?

Watching this format of video will excite new customers about your brand. And of course, including your best customers is the perfect way to show how much you appreciate them!

In Conclusion

No matter what you’re trying to do for your business—whether it’s promoting a product, expanding your brand, or tapping into new bigger audiences—professionally produced videos backed by powerful marketing strategy can take your business to the next level.