"Innovation is the ability to see change as an opportunity, not a threat."

— Steve Jobs

Innovation as a business concept is an enigma. It's somehow obvious and easy to understand, while also being incredibly complex and difficult to implement. At its core, it's about nothing more than seeing change positively, and working hard to implement that change. Getting there, though, is far easier said than done.

When I was a child, I remember watching some grainy, black-and-white footage of an 8-foot zombie-type guy. He had a pudding bowl haircut, banged-up green skin, and bolts protruding either side of his neck. Not one for scary movies, I’m sure I would have scuttled out of the room and tried hard to forget the image I just saw.

Many decades later I can still see the original image of Frankenstein in my head as clear as day – his britches too short, his arms too long, his body lurching from side-to-side as he lumbers after his next target.

Turns out this childhood trauma ended up being a great metaphor for a very common marketing affliction, what I call Frankenstein marketing…

As your company grows, your team expands. Just how that team expands, though, can make a major difference between sustainable success and failure. Fortunately, you can do something about it. The right hiring strategy can propel your team and company forward, allowing you to find the best possible candidates for your required skill set and culture. In this post, we'll walk you through the formula on how to find and hire great people…