Wondering which business strategy makes the most sense as CEO when you’re hiring? To hire or outsource, is the question. While the reality is that there are pros and cons to both hiring and outsourcing, especially when it comes to hiring a Chief Marketing Officer, use any of these three business strategies to find the best solution for your company.

When I was a child, I remember watching some grainy, black-and-white footage of an 8-foot zombie-type guy. He had a pudding bowl haircut, banged-up green skin, and bolts protruding either side of his neck. Not one for scary movies, I’m sure I would have scuttled out of the room and tried hard to forget the image I just saw.

Many decades later I can still see the original image of Frankenstein in my head as clear as day – his britches too short, his arms too long, his body lurching from side-to-side as he lumbers after his next target.

Turns out this childhood trauma ended up being a great metaphor for a very common marketing affliction, what I call Frankenstein marketing…

One cold, January morning, a young man in a baseball cap walked to a local subway station in Washington. He pulled out his violin, and, over the next 45 minutes he played his heart out, playing five of the most complex pieces of music ever written. Over a thousand people walked past. It was morning rush hour.

But no one took much notice. A few people stopped and threw a couple of dollars into his open violin case. One child yanked on his mommy’s hand and told her he wanted to stay to listen to the “cool music,” but they ended up staying only a few minutes. He counted the money he made - a total of $32.17. How ironic, given that the young man was none other than Joshua Bell, a Grammy award winner and one of the world’s most accomplished musicians.

As your company grows, your team expands. Just how that team expands, though, can make a major difference between sustainable success and failure. Fortunately, you can do something about it. The right hiring strategy can propel your team and company forward, allowing you to find the best possible candidates for your required skill set and culture. In this post, we'll walk you through the formula on how to find and hire great people…