“What lies behind you and what lies in front of you, pales in comparison to what lies inside of you.” - Ralph Waldo Emerson

When I was fourteen years old, the head of the math department (who also happened to be my Mother’s best friend and the deputy vice-principal of my school), took my Mom aside and told her that I was going to fail high school math.

Admittedly it was true that math was my least favorite subject. It was also true that my otherwise …

“Think outside the box, collapse the box, and take a fu$king sharp knife to it.”

― Banksy, All & Pierce

One of the biggest mistakes I’ve seen when consulting, particularly with Fortune 500 companies, is that most business leaders miss the big opportunity under their nose because they’re thinking too narrowly of their market.

Coke and Pepsi did this when …

David Ogilvy, a cantankerous, controversial and brilliant Scotsman whom I adored – built his advertising empire using only direct response marketing.

The very first direct response advertisement he wrote wasn’t for a Fortune 100 company, a Fortune 5000 company or even a scrappy but well funded start-up. As the surprising story goes, it was for …