The Marketing Secret Of How To Sell A $19 Shirt for $89
Picture this. You’re thumbing through the pages of a slim, elegant, catalog that arrived via mail earlier in the day.
The pages feel crisp to the touch, and you notice how vibrant the illustrations are. Captivating even. You glance over and something catches your eye.
A Marketing Lesson From a Smoking Doctor and Maya Angelou
Take a look at this great old vintage ad I found on the internet. My how times have changed — and advertising along with it!
But some things haven’t changed in advertising, namely, the same basic human desires need to be fulfilled today just as much as they did 50 or even 150 years ago: better health, improved appearance, praise from others, social advancement…
The great late writer Maya Angelou, who passed away this week, had this great quote to say which applies to your business marketing as much as it does to our lives:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
