“The best time to plant a tree was 20 years ago. The second-best time is now.” – Chinese Proverb.

Imagine a world where your marketing runs itself, attracting your clients day and night without you and your sales team having to constantly chase down leads. Sounds dreamy, right? That’s the magic of a self-sustaining marketing engine. 

If brand growth were easy, everyone would be the next Apple by now. But turning a fledgling brand into a household name takes more than just a catchy logo and a nice website. We’re talking strategy, grit, and a bit of finesse—think of it like nurturing a garden… except your plants are clients, and instead of water, you’re giving them consistent value, clear messaging, and maybe a dash of irresistible charm.

In this post, we’ll dig into the art (and science) of brand growth: how to expand your reach, keep your brand on point, and make sure every new leaf you turn makes an impact.

When I was a child, I remember watching some grainy, black-and-white footage of an 8-foot zombie-type guy. He had a pudding bowl haircut, banged-up green skin, and bolts protruding either side of his neck. Not one for scary movies, I’m sure I would have scuttled out of the room and tried hard to forget the image I just saw.

Many decades later I can still see the original image of Frankenstein in my head as clear as day – his britches too short, his arms too long, his body lurching from side-to-side as he lumbers after his next target.

Turns out this childhood trauma ended up being a great metaphor for a very common marketing affliction, what I call Frankenstein marketing…