“Hope is not a strategy.”

Vince Lombardi”

Having a marketing plan for your business that’s consistently implemented every month - is about as important as having oxygen tanks strapped to your back on a deep-sea dive.

A marketing plan is your game-plan.

It’s the only way to ensure that your organization’s marketing is on the offensive instead of seat-of-the-pants reactive. And it’s the battle-plan for getting your goals achieved.

But our Marketing Plan is so much more. It’s actually a …

COVID. I know you’re sick and tired of reading about it. I certainly am. The media have had a field day spreading doom and fear like a suffocating blanket over the world. Nevertheless I strongly believe that COVID is an incredible opportunity for all of us - if we choose it.

You see I think of COVID like the "Sorting Hat” in Harry Potter - the magical Wizard’s hat that quickly sorts new students into different houses. Every business, and every employee will be “sorted” thanks to COVID - into success or failure. The very good will rise …

Picture this. You’re thumbing through the pages of a slim, elegant, catalog that arrived via mail earlier in the day.

The pages feel crisp to the touch, and you notice how vibrant the illustrations are. Captivating even. You glance over and something catches your eye.