One cold, January morning, a young man in a baseball cap walked to a local subway station in Washington. He pulled out his violin, and, over the next 45 minutes he played his heart out, playing five of the most complex pieces of music ever written. Over a thousand people walked past. It was morning rush hour.

But no one took much notice. A few people stopped and threw a couple of dollars into his open violin case. One child yanked on his mommy’s hand and told her he wanted to stay to listen to the “cool music,” but they ended up staying only a few minutes. He counted the money he made - a total of $32.17. How ironic, given that the young man was none other than Joshua Bell, a Grammy award winner and one of the world’s most accomplished musicians.

If your business and marketing model is like most, you spend a LOT of time and resources attracting new customers. While attracting new clients is a critical piece of the puzzle, it's far from the only opportunity to build revenue and sustainable success. In fact, the real gold might just be in your existing customers.

This past weekend I read an extraordinary book that would easily rank in my top 3 best books of all time. It’s called The Alchemist by Paulo Coelho.

This book was first published 31 years ago and has been translated into over 80 languages. Only the Bible has been translated into as many languages. Once you’ve read the book you’ll understand why.

The book details the story of a shepard boy, Santiago who goes on a great quest to find his Personal Legend – his destiny …