Does Your Copywriting Pass the Flea Test?

Bear the Rottie

Copywriting Tips From The Couch - By Bear the Rottie - Chief Co-Squirrel Hunter and Head Copywriter at The Client Stampede. As the Chief Direct Response Copywriter at the Client Stampede, I devised this ingenious, quick direct response copywriting test (not half bad for a Rottie!)

Plug your copy through it and it will instantly boost the response rate.

Here’s my Flea Test.

A look at this ad for Frontline (A foul smelling treatment Tucker and I get subjected to every couple of months in the summer):

• This dog’s got problems. Tons of them. And in this ad there’s no denying them. Oooh that makes me want to scratch just looking at this ad. Does your copywriting do the same (put the pain front and center?). It needs to. People move away from pain just as quickly as they move away from fleas (quicker even). Don’t let people forget the pain your business solves.

• Is your copywriting making them itch? You gotta rub that pain in a bit! Hit the point home.

• Now it’s time to show them the treatment. How does your product or service help to get rid of those nasty critters? Dangle the treatment in front of them.

• Then use a direct response copywriting ninja trick. Now that they’re panting for what you’re offering, give 'em an offer they can’t refuse. Seriously. One so good they deserve to have fleas in their bed if they don’t act on it right away.