Wondering which business strategy makes the most sense as CEO when you’re hiring? To hire or outsource, is the question. While the reality is that there are pros and cons to both hiring and outsourcing, especially when it comes to hiring a Chief Marketing Officer, use any of these three business strategies to find the best solution for your company.

If your business and marketing model is like most, you spend a LOT of time and resources attracting new customers. While attracting new clients is a critical piece of the puzzle, it's far from the only opportunity to build revenue and sustainable success. In fact, the real gold might just be in your existing customers.

“Hope is not a strategy.”

Vince Lombardi”

Having a marketing plan for your business that’s consistently implemented every month - is about as important as having oxygen tanks strapped to your back on a deep-sea dive.

A marketing plan is your game-plan.

It’s the only way to ensure that your organization’s marketing is on the offensive instead of seat-of-the-pants reactive. And it’s the battle-plan for getting your goals achieved.

But our Marketing Plan is so much more. It’s actually a …

“What lies behind you and what lies in front of you, pales in comparison to what lies inside of you.” - Ralph Waldo Emerson

When I was fourteen years old, the head of the math department (who also happened to be my Mother’s best friend and the deputy vice-principal of my school), took my Mom aside and told her that I was going to fail high school math.

Admittedly it was true that math was my least favorite subject. It was also true that my otherwise …