“Being famous on Instagram is like being rich on monopoly.”Unknown

Two years ago Instagram tested hiding likes on its user’s posts. The move was met with mixed reaction and ultimately Facebook, (who owns Instagram), decided not to do a platform-wide rollout.

One of the toughest parts of social media marketing is choosing which platforms to invest your money in. The majority of them have impressive potential, making you feel bad for not using them all. However, stretching yourself (and your marketing budget) thin to cover all platforms is counterproductive. Let's take a closer look at how to choose the best social media platforms for your needs.

Did you know that about 3.4 billion customers in every market are on social media? Think about the world's population of 7.7 billion and envision the number of buyers you lose if your business lacks a strong social media presence (assuming of course, your business is based upon volume).

Thanks to COVID, online shopping is taking the world by storm. So, businesses focusing on their brick-and-mortar setups are missing out on the unmatched benefits of digital marketing. As more and more brands are strengthening their digital presence, more customers are preferring to buy on the internet.

“Power tends to corrupt, and absolute power corrupts absolutely.”

~Lord Acton

I’ve had chills these past few weeks watching Facebook, Twitter, Google, and Amazon playing God about which businesses can play on their platforms.

Interestingly, all these platforms were happy to receive the millions of dollars in political party advertising. Yet now that the spend-fest is over, they can delete a social media empire that has millions of followers and took millions of dollars to build in just a nanosecond.

Poof.