It’s Time To Cut Your Zombie Brands
How have the elections impacted your business?
For many, especially those who sell large ticket items like machinery, cutting edge technology, or even facelifts, its like a large number of clients have hit the pause button. They’re waiting. Not sure for what exactly as life goes on either way. It’s a pattern we see before every election, most especially the week before – and if you know it’s coming you can not only prepare for it, but profit from it too …
Why Discount Tire Is A Great Example of Marketing Automation
A few weeks back I was pulling my horse trailer and one of the tires blew out.
Ok, to be more precise I clipped the curb while rounding a corner and put a tear in the rubber the length of a dollar bill. Oops. Fortunately I was not hauling any horses at the time. Taking a “glass-is-half-full” view of this unfortunate incident, it did give me an opportunity to check in on one of my favorite businesses - Discount Tire – the red branded tire place that has 1073 stores in 36 states …
Hey CEO, What’s Your Pivot Plan?
So here we are. So much for post-COVID. With numbers soaring, the media screaming recession and many schools and universities not opening in the fall, it seems the end to this madness is not in sight afterall.
Onward.
We’re too busy to pay attention to the media hysteria. We have businesses to run, clients to serve, new projects to launch, supply chain issues to solve, staffing challenges to sort and consumer demand to reignite.
The way I see it every business has three options . . .