“Being famous on Instagram is like being rich on monopoly.”Unknown

Two years ago Instagram tested hiding likes on its user’s posts. The move was met with mixed reaction and ultimately Facebook, (who owns Instagram), decided not to do a platform-wide rollout.

One of the toughest parts of social media marketing is choosing which platforms to invest your money in. The majority of them have impressive potential, making you feel bad for not using them all. However, stretching yourself (and your marketing budget) thin to cover all platforms is counterproductive. Let's take a closer look at how to choose the best social media platforms for your needs.

Irrespective of whether you’re writing an email, a tv show, a radio ad, or an Instagram post, the headline you use will determine the lion’s share of its effectiveness.

A stronger headline means substantially more people will notice your ad.

But a weak headline means people will ignore your ad, regardless of how good your offer might be…

What happens when your customers get tired of you? At that point, chances are you are in significant peril as a brand and business. You will find it difficult to assert yourself in your industry and target market, ceding ground to competitors who can offer your audience a better version of those relations, stories, and magic.

At its core, it's usually a branding problem…

Would you say alcohol is a stimulant or a depressant? 

If you visit a bar on a Friday evening the noise and laughter can be deafening – strong evidence that alcohol is a stimulant (beer goggles anyone?) But fast-forward to 3 a.m. and the same raucous behavior has dwindled to people slumped on bar-stools, asleep in the corner – or on a park bench somewhere.

Scientifically speaking, alcohol is a powerful depressant, but its short-term effects are the exact opposite.

The same can be said of the marketing effects caused by the wrong kind of marketing strategy.