Wondering which business strategy makes the most sense as CEO when you’re hiring? To hire or outsource, is the question. While the reality is that there are pros and cons to both hiring and outsourcing, especially when it comes to hiring a Chief Marketing Officer, use any of these three business strategies to find the best solution for your company.

When I was a child, I remember watching some grainy, black-and-white footage of an 8-foot zombie-type guy. He had a pudding bowl haircut, banged-up green skin, and bolts protruding either side of his neck. Not one for scary movies, I’m sure I would have scuttled out of the room and tried hard to forget the image I just saw.

Many decades later I can still see the original image of Frankenstein in my head as clear as day – his britches too short, his arms too long, his body lurching from side-to-side as he lumbers after his next target.

Turns out this childhood trauma ended up being a great metaphor for a very common marketing affliction, what I call Frankenstein marketing…

Not surprisingly our town mandated the use of masks effective last week. Of course I completely forgot, and had to make a mad dash to Target to stock up. Also not surprisingly Target was pretty much sold out of masks. Except for about 10 packets left of “kids masks” - in your choice of coal black or coral pink. Two masks in every packet. $4 a packet…