Need More Clients? Use This Simple Formula To Attract All The Clients You Need.
When I was a child, I remember watching some grainy, black-and-white footage of an 8-foot zombie-type guy. He had a pudding bowl haircut, banged-up green skin, and bolts protruding either side of his neck. Not one for scary movies, I’m sure I would have scuttled out of the room and tried hard to forget the image I just saw.
Many decades later I can still see the original image of Frankenstein in my head as clear as day – his britches too short, his arms too long, his body lurching from side-to-side as he lumbers after his next target.
Turns out this childhood trauma ended up being a great metaphor for a very common marketing affliction, what I call Frankenstein marketing…
What’s Your Personal Legend?
This past weekend I read an extraordinary book that would easily rank in my top 3 best books of all time. It’s called The Alchemist by Paulo Coelho.
This book was first published 31 years ago and has been translated into over 80 languages. Only the Bible has been translated into as many languages. Once you’ve read the book you’ll understand why.
The book details the story of a shepard boy, Santiago who goes on a great quest to find his Personal Legend – his destiny …
Why Discount Tire Is A Great Example of Marketing Automation
A few weeks back I was pulling my horse trailer and one of the tires blew out.
Ok, to be more precise I clipped the curb while rounding a corner and put a tear in the rubber the length of a dollar bill. Oops. Fortunately I was not hauling any horses at the time. Taking a “glass-is-half-full” view of this unfortunate incident, it did give me an opportunity to check in on one of my favorite businesses - Discount Tire – the red branded tire place that has 1073 stores in 36 states …
The Diet Coke Nerd Ad – Trip Ups & Takeaways
“Good products can be sold with honest advertising. If you don’t think the product is good you have no business advertising it.”
- David Ogilvy
Yesterday I went to see the kid-friendly movie The War With Grandpa. It’s been a long time since I’ve been to the movies. We sat the obligatory 10 seats apart from the group over, bought a large popcorn and patiently waited for the movie to start.
But first, the ads…