“Hope is not a strategy.”

Vince Lombardi”

Having a marketing plan for your business that’s consistently implemented every month - is about as important as having oxygen tanks strapped to your back on a deep-sea dive.

A marketing plan is your game-plan.

It’s the only way to ensure that your organization’s marketing is on the offensive instead of seat-of-the-pants reactive. And it’s the battle-plan for getting your goals achieved.

But our Marketing Plan is so much more. It’s actually a …

“What lies behind you and what lies in front of you, pales in comparison to what lies inside of you.” - Ralph Waldo Emerson

When I was fourteen years old, the head of the math department (who also happened to be my Mother’s best friend and the deputy vice-principal of my school), took my Mom aside and told her that I was going to fail high school math.

Admittedly it was true that math was my least favorite subject. It was also true that my otherwise …

“You can’t just keep doing what works one time. Everything about you is changing. To succeed, stay out in front of the change.”

Sam Walton

I grew up in the same town in New Zealand as Peter Jackson - the now extremely famous Sir Peter Jackson who directed and produced The Lord Of The Rings blockbuster film series.

Before Peter was famous, as a young …

“Think outside the box, collapse the box, and take a fu$king sharp knife to it.”

― Banksy, All & Pierce

One of the biggest mistakes I’ve seen when consulting, particularly with Fortune 500 companies, is that most business leaders miss the big opportunity under their nose because they’re thinking too narrowly of their market.

Coke and Pepsi did this when …

“I’m too busy working on my own grass to see if yours is greener.” – Unknown

“We who lived in concentration camps can remember the men who walked through the huts comforting others, giving away their last piece of bread. They may have been few in number, but they offer sufficient proof that everything can be taken from a man but one thing …