As your company grows, your team expands. Just how that team expands, though, can make a major difference between sustainable success and failure. Fortunately, you can do something about it. The right hiring strategy can propel your team and company forward, allowing you to find the best possible candidates for your required skill set and culture. In this post, we'll walk you through the formula on how to find and hire great people…

Hope you had a great Superbowl Sunday! Did you know that Super Bowl Sunday is the second biggest snack day of the year? Second only to, you guessed it, New Years Eve. I confess that I’m far more interested in the ads, and the strategy that sits underneath each of them, than the actual game.

Last year’s ads were terrible. This year’s weren’t much better. It seems that all the time spent home thanks to COVID did nothing to spark any big ideas.

If your business and marketing model is like most, you spend a LOT of time and resources attracting new customers. While attracting new clients is a critical piece of the puzzle, it's far from the only opportunity to build revenue and sustainable success. In fact, the real gold might just be in your existing customers.

For any business looking to grow and succeed, marketing tends to be a significant investment. The U.S. Small Business Administration recommends an annual revenue spend of 7% to 8%, and some industry commentators recommend a marketing spend of up to 20%.

We get asked the marketing budget question a lot.

It’s understandable.

Did you know that about 3.4 billion customers in every market are on social media? Think about the world's population of 7.7 billion and envision the number of buyers you lose if your business lacks a strong social media presence (assuming of course, your business is based upon volume).

Thanks to COVID, online shopping is taking the world by storm. So, businesses focusing on their brick-and-mortar setups are missing out on the unmatched benefits of digital marketing. As more and more brands are strengthening their digital presence, more customers are preferring to buy on the internet.

“Power tends to corrupt, and absolute power corrupts absolutely.”

~Lord Acton

I’ve had chills these past few weeks watching Facebook, Twitter, Google, and Amazon playing God about which businesses can play on their platforms.

Interestingly, all these platforms were happy to receive the millions of dollars in political party advertising. Yet now that the spend-fest is over, they can delete a social media empire that has millions of followers and took millions of dollars to build in just a nanosecond.

Poof.