“Power tends to corrupt, and absolute power corrupts absolutely.”

~Lord Acton

I’ve had chills these past few weeks watching Facebook, Twitter, Google, and Amazon playing God about which businesses can play on their platforms.

Interestingly, all these platforms were happy to receive the millions of dollars in political party advertising. Yet now that the spend-fest is over, they can delete a social media empire that has millions of followers and took millions of dollars to build in just a nanosecond.

Poof.

David Ogilvy, a cantankerous, controversial and brilliant Scotsman whom I adored – built his advertising empire using only direct response marketing.

The very first direct response advertisement he wrote wasn’t for a Fortune 100 company, a Fortune 5000 company or even a scrappy but well funded start-up. As the surprising story goes, it was for …