Marketing Blog

The Hobbit & Next Year Marketing Predictions

“You can’t just keep doing what works one time. Everything about you is changing. To succeed, stay out in front of the change.”

Sam Walton

I grew up in the same town in New Zealand as Peter Jackson - the now extremely famous Sir Peter Jackson who directed and produced The Lord Of The Rings blockbuster film series.

Before Peter was famous, as a young …

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Featured, Marketing Strategy Julie Guest Featured, Marketing Strategy Julie Guest

A Client Stampede Secret: Blur The Lines Of The Market You’re In

“Think outside the box, collapse the box, and take a fu$king sharp knife to it.”

― Banksy, All & Pierce

One of the biggest mistakes I’ve seen when consulting, particularly with Fortune 500 companies, is that most business leaders miss the big opportunity under their nose because they’re thinking too narrowly of their market.

Coke and Pepsi did this when …

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Branding, Pricing, Featured, Business Strategy Julie Guest Branding, Pricing, Featured, Business Strategy Julie Guest

Ruthless Positivity & Three Game-Changing Questions for 2021

“I’m too busy working on my own grass to see if yours is greener.” – Unknown

“We who lived in concentration camps can remember the men who walked through the huts comforting others, giving away their last piece of bread. They may have been few in number, but they offer sufficient proof that everything can be taken from a man but one thing …

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Triple Your Revenue With These Five Magic Questions

As it’s been perhaps the craziest week ever, this week’s Monday Marketing Bullets are going to simple, swift and to the point. Thankfully something is…

The answers to these five questions can double or triple plus your revenue. They’re heavy hitters. So, time to put your strategy hat on, grab a pen and start brainstorming (or start delegating).

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Branding, Featured Julie Guest Branding, Featured Julie Guest

What’s Your Personal Legend?

This past weekend I read an extraordinary book that would easily rank in my top 3 best books of all time. It’s called The Alchemist by Paulo Coelho.

This book was first published 31 years ago and has been translated into over 80 languages. Only the Bible has been translated into as many languages. Once you’ve read the book you’ll understand why.

The book details the story of a shepard boy, Santiago who goes on a great quest to find his Personal Legend – his destiny …

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Branding, Pricing, Featured Julie Guest Branding, Pricing, Featured Julie Guest

It’s Time To Cut Your Zombie Brands

How have the elections impacted your business?

For many, especially those who sell large ticket items like machinery, cutting edge technology, or even facelifts, its like a large number of clients have hit the pause button. They’re waiting. Not sure for what exactly as life goes on either way. It’s a pattern we see before every election, most especially the week before – and if you know it’s coming you can not only prepare for it, but profit from it too …

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